Home » Wired for Growth » The programme
The programme
- Welcome and keynotes
- Business Strategy track
- Sales & Marketing track 1
- Sales & Marketing track 2
- People & Culture track
setting the #T5THC scene
Growth strategy: “Under construction”
In this session, Marc will look back and learn from the past and present to build the future. He will mainly ask questions: What keeps company leaders awake in a post-pandemic world? What can you learn from that? Does it keep you awake, and if not, why not? Growth strategies are always under construction, they … Continued
Overheid 4.0: veilig data delen doet economie groeien
Data stroomt nog niet vlot in de samenleving, het is nog niet zo gestandaardiseerd als elektriciteit via een stopcontact. Nochtans schuilen er heel veel groeimogelijkheden in het delen van data en in het doorbreken van de vele data-eilanden, zowel binnen bedrijven als tussen bedrijven. Hoe kan de overheid de omschakeling naar datagedreven ecosystemen helpen versnellen … Continued
How to turn the data and privacy revolution into an unprecedented opportunity of growth
How about 5 fundamental principles for growth in this era of tech-powered data-driven organisations? In this keynote you will find out the surprising creative twist data can take, what tinder has to do with your business, how a dress can become smart and why there is no more offline or online world. You will find out … Continued
The science of getting testing right – how scientific experimentation drives growth
Time and again, real-world results show that experimentation delivers a measurable business advantage. But what makes for a great experimentation program? Join Hazjier Pourkhalkhali as he explains the impact of experimentation on creating business value backed by scientific research and insights from 100,000 experiments. You will learn: How experimentation can help enable teams to pursue … Continued
Coffee break
Grow into your company’s Chief Revenue Officer
When a business thinks about sales they think about closing. But that covers only 2% of the potential. Your prospects have evolved dramatically but have your revenue and sales models? In this dynamic presentation Michael will explain how to overcome the lake of rejection that most sales models face and show with several pragmatic examples … Continued
Demystifying Agile Transformations
There are a lot of mysteries and misconceptions about Agile. No wonder that many companies, especially large and complex ones, struggle to achieve the benefits the model promises. In this talk Barbara will share some learnings, both from her experience at Telenet and her budding PhD work, with the aim of demystifying (at least some) … Continued
Dubai Police: how to create a solid structure where all stakeholders can grow
Lunch & Networking
4 in-depth afternoon sessions
Impactful innovations
How to build scalable innovations that really work?
Christine Festjens Managing Director @ Acerta,
Kenny Henderyckx New Business @ Telenet,
Frederik Simoen Innovation Program Manager @ Luminus,
Erik Janssen VP Global Digital Care Transformation Immunology @ UCB
Sustainability – doing well by doing good
Sofie De Vlieger Head of MarCom & Branding @ Renewi Belgium,
Koen Vanbrabant Sustainability Project Manager @ Spadel,
Annelies Evens Marketing and Communication Manager @ Recupel
Managing the digital and the physical channel
#transformation
Bénédicte Lobelle CMO @ The National Lottery,
Karel Byloos Head of Marketing and Communication @ Corona Direct
How to diversify your product offering with value added services
#transformation
Mattias Vanderoost Tribe Lead Residential-SOHO @ Telenet,
Claudia Nieuwland Chief Sales & Marketing Officer @ Partenamut,
Wim Van Winghe VP Sales @ Zenitel
Networking drink
4 in-depth afternoon sessions
The power of brands – and when to kill them…
Kristof Ampe General Manager MEA @ Royal Swinkels Family Brewers,
Lies Eeckman Managing Director @ Polestar Belgium & Luxembourg,
Peter Pintens Trade Marketing Director On & Off Trade Benelux @ Suntory Beverage & Food Europe,
Sabine De Veilder CMO @ Arvesta // Managing Director @ Eurotuin, Flour Business & Sanac Retail
Crisiscommunication: How to prepare for the next drama?
Floor Lams Clusterverantwoordelijke & Federaal Gezondheidsinspecteur @ FOD Volksgezondheid // Adviseur coördinatiecel COVID-19 commissariaat,
Karolien Poels Professor Strategic Communication & Persuasive Technologies @ University of Antwerp,
Sarah Frederickx Head of Communication & Spokesperson @ PZ Brussel Zuid
Brand relevancy in B2B sales
Marleen Van Wingerden Director Chemistry Group, Europe @ Waters Corporation,
Luc Thys Group Director Marketing and R&D @ Soudal,
Geert De Wilde COO @ Nxtport International
Inform decision making with insights, data and analytics
#data #CDP
David van der Laan Center of Excellence Lead Data Strategy & Analytics @ Telenet,
Gerrit Nollet Chief Customer Officer @ Corona Direct,
Katrien Beuckelaers Chief Commercial Officer @ NewB,
Marc van Bommel Sales Director EMEA and APAC @ BlueConic
Networking drink
4 in-depth afternoon sessions
Effortless experience: become the most easy company to buy from
#CX
Bert Vandenkendelaere Sales & Marketing Director @ Unilin,
Gert van Bokhorst Manager Commercial Excellence @ Trouw Nutrition,
Bart Maeyens General Manager @ Modular Lighting Instruments
How to leverage on partnerships and flagship stores in a growing online era
Tim Kamanayo Gengoux Marketing Director & Member of the Executive Committee @ Neuhaus,
Griet Brantegem Customer Experience Manager @ Samsung Electronics,
Thomas Vaarten Director Marketing & Digital @ Beliving
Unlock the digital potential via marketing innovation
Hazjier Pourkhalkhali Chief of Staff and Vice President, Strategy & Value @ Optimizely,
Kevin De Beck Customer Data Scientist @ delaware,
Alain Vandenborne Co-Founder & Managing Director @ Pay!Nation
B2B commerce for the future
Vincent Couronné Chief Digital Officer @ Sioen Industries,
Yannick Renier Head of Innovation @ Aertssen Group,
Greet Dekocker Managing Director @ BeCommerce/SafeShops.be
Networking drink
4 in-depth afternoon sessions
Employee engagement: wiring your people & culture for growth
#engagement
Rika Coppens CEO @ House of HR,
Inge Van Belle Co-host @ The 5th Conference // Co-Founder @ Herculean Alliance
The future of learning in the hybrid and distributed digital workplace
#learning #growthmindset
Inge Van Belle Co-host @ The 5th Conference // Co-Founder @ Herculean Alliance
HR and marketing joining forces to build the work model for the future
#leadership
Matthijs Keersebilck Director Sales, Marketing and Communication @ Matexi,
Maha Zaatari Managing Partner @ Herculean Alliance MEA
Diversity and inclusion as drivers of innovation in your business
#inclusion
Axel Smits Chairman & Territory Senior Partner @ PwC Belgium,
Katrien Roziers HR Lead @ The Master Labs,
Inge Van Belle Co-host @ The 5th Conference // Co-Founder @ Herculean Alliance