For the last couple of years, we’ve been told how important patient-centricity is and how it is a must for digital transformations. Yet for most companies, it isn’t a question of why to be patient-focused, but how. As we’ve been helping companies implement user-focused initiatives, we’ve noticed that being user-centered doesn’t start with those at the receiving end, but rather with the organizational culture and strategy. How can you give the patient a seat at the table, when you don’t yet have a table?
