Carole Lamarque is passionate about Strategic Marketing, launching innovations and new technologies. Her love for innovation originates from companies she worked for in the Energy and Media sector. The most disruptive learnings came from the ICT sector (Proximus/Telenet/Mobile Vikings).
She places Digital media at the center of the integrated marketing plan, with Influencer Marketing as a key success factor for new and installed markets. Carole can easily conceptualize 360° marketing campaigns that effectively reinforce revenue objectives and build brand images based on true customer centric thinking. She is proudly part of the VRT Expert Data base and bestselling author at Lannoo Campus : #Influencers (2017), #UnfairAdvantage (2018) & #Zoonotic (2021).
CEO, Founding Partner of DUVAL UNION Innovative Marketing. We help our clients with their long term Digital Transformation, yet also provide them with all necessary strategic advice to deal with Digital Strategy, Social Media and day to day Marketing challenges. Youmen was integrated in the Duval Union ecosystem, to grow the Innovative Marketing expertise.